About Face

Wouldn’t it be amazing if you could look at anyone the first time you meet them and know exactly how they process information? You’d know how fast or slow to talk, how to draw them out and make sure they hear what you’re saying and know what is important to them.

There is a science that has been available since Aristotle’s time called Physiognomy. It is an inspired fascinating combination between physical traits and their behavior and ability to process communications.

Not many people paid much attention to this science early on, but in the early 30’s Judge Edward Jones in Los Angeles began to track his predictions as to whether someone was guilty or not, based strictly on their facial traits. He had an uncanny accuracy rate based on the results of the jury’s findings. Eventually he stepped down from his seat in the court to study the effects of facial recognition techniques and eventually published a book to educate others in the science.

Although there are more than 360 traits in which you are able to evaluate a person, Judge Jones focused on the top 68 traits that he felt were the most prominent and easiest to remember. His research eventually proved to have a 92% accuracy rate.

These facial recognition techniques can be used to engage an audience, remove the barriers people often develop when meeting someone for the first time and create a faster rapport with those you choose to do business with.

Imagine what a difference you could make as an event planner if you could recognize which person you could rely on to assist you in case of an emergency; who could engage others around them to make the event more cohesive and successful or even who to identify who might be the inevitable heckler. You would be able to usurp possible mishaps and retain control over your environment.

On the flip side, what can you do to ensure your event is well received and instigates conversations long after the event has concluded? Create content that is unique and thought provoking. It becomes harder each year to create memorable events and it is the ultimate challenge.

No matter what event you have planned, the entertainment factor is the largest component in producing success.