Analyzing Your Efforts

Then one day a member of Elite Leads told me if I hadn’t called her, she would have lost her business. What she learned at the Elite Leads meetings taught her how to run her business more effectively and definitely more profitably. I began to ask other members what they got out of being in Elite Leads and I wrote their answers down and pasted them up on the frame of my computer monitor. Then when I made calls I would refer to the reasons why others had benefited from working with me and it made it easier to make the calls. In fact, I began to look forward to making them. It was about five years after I began Elite Leads when I realized my client’s ratios of staying in business were nine times greater than if I hadn’t worked with them. Then the next leap was for me to realize if I didn’t make the call, it would actually be my responsibility when a company didn’t survive because I hadn’t called them.